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满足个性化需求 汽车内饰设计出现新趋势

满足个性化需求 汽车内饰设计出现新趋势

汽车拥有者都想让汽车具备更多功能,为生活提供更多便利。与此同时,消费者也希望汽车的外观、内饰设计能更加时尚、耀眼。这几项要求孰轻孰重?J.D.Power公司的调查显示,汽车内部舒适度已经成为消费者选择新车时考虑的第二大因素,排在车辆外观设计之前,仅次于汽车的可靠性及耐用程度。

      在相当长的一段时间内,对于花费大量精力设计汽车外观的制造商来说,车辆内饰只是一个缺少重视的后续问题。根据盖洛普公司的调查,美国普通消费者平均每天约花费46分钟用于上下班的路程,用于游玩等出行活动的时间更长。这对汽车制造商提出更高要求———他们必须认识到,汽车内饰设计应该灵活一些,要符合人们的生活习惯。而不是以一种固化的模式,面向所有消费者。

      目前,汽车内饰设计出现一些新趋势,当然,提高车辆燃油经济性排在首位。在燃料价格不断上涨的情况下,车内饰既要节能环保,又要使有限的车内空间得到充分利用。例如有些车型增加了娱乐、通讯设施,这自然需要在相应位置设置一些插孔和插座。“汽车制造商试图在更小的空间内,做更多事情。”美国权威汽车杂志《Ward’sAutoWorld》总编乔恩·瑞德说。该杂志最近举办了一个汽车内饰评选和研讨会,并在底特律举办了相关展览。

      马自达美国公司车辆外形总设计师特里·萨斯帕认为,为了设计出更理想的汽车内饰,设计师们不断挖掘新材料,探索各种颜色和设计方案的组合方式。她认为,汽车外部设计就是设法把汽车各个部件更好地组装起来,汽车内部设计则是设法让人与汽车和谐相处。和谐包括方方面面,例如舒适度、吸引力、多功能、适应性等。奥迪TT的内饰改良是一个典型案例。以前,这款车的内饰设计比较呆板,收音机、空调、仪表盘等均在粗线条下被割裂开。现在,改良后的驾驶员座椅可以随意调节;赛车样式的方向盘令TT看起来动感十足;高级黑色真皮座椅提升车辆品位。同时,该车的外形显得更加时尚、柔和。

      奥迪TT的内饰改良显得与众不同,具有颠覆的意味。不少消费者认为,车辆内饰应该朝满足个性化需求的方向发展。他们认为,现代索纳塔(参数配置图库)的内饰设计是可借鉴的案例之一,考虑到购买该车的消费者经常驾车上下班或全家出游,所以设计师们在收音机隔板附近安装了可以放水杯的托盘。

      改进娱乐和通讯设施的想法同样影响汽车制造商的设计思路。人们希望汽车增加娱乐和通讯设备,例如车载电话、导航仪、MP4等等。“消费者希望汽车提供与外界交流的平台。”铃木公司设计总监斯蒂文·扬那说。今年晚些时候,铃木将以路测的方式,首次向公众展示带有自动导航系统的SX4混型车。该导航系统配备微软公司的网络软件,可以为车主提供实时交通信息,搜索最低油价、最近餐馆,车主还可以在不使用导航功能的时候,利用该系统玩电子游戏。如果下车时设置好程序,随身带走导航仪,它可以在你回来时带你找到你的车。

      “消费者同样希望汽车内饰可以让驾驶更加轻松和安全。”英菲尼迪发言人凯勒·巴泽莫尔说。以全新英菲尼迪EX35为例,该车配装环视监控系统,可以在车内屏幕上清晰显示车辆定位,帮助驾驶员在狭小空间停车入位。

      大多数车主希望车辆的储物空间更加宽敞。同时,他们也希望车内环境洁净、整齐。道奇Journey和马自达5就进行了这方面的尝试———这两款车的后排座椅下方有一个隐蔽储物箱,座椅折叠后,可放置物品入箱。“所有改进都是为了满足消费者的需求。汽车外观可以吸引人们的注意力,但当消费者坐进汽车时,他们才感觉自己与汽车没有了距离。对于汽车制造商来说,必须尝试用更巧妙的内饰设计打动消费者。”乔恩·瑞德说。

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